Strategic Management

  • Developing strategic approaches to ensure the economic success of a lighting design office

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated: 
- Analysis of economic conditions affecting lighting design offices
- Customer needs analysisDevelopment of office philosophy
- Strategic development based on analysis
- Forming implementation strategies.

  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Responsible expert

Marcus Hackel

Key benefits

Akkreditierungsrat Top Institut
  • part time Master's programme taught in English
  • international study locations
  • German university degree M.A.
  • PLDR-awarded 2013
  • 5 semesters / 120 credits