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WINGS International University
Port Management and Maritime Logistics

Strategic Management

Topics
  • Developing strategic approaches to ensure the economic success of a lighting design office
Contents

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated: 
- Analysis of economic conditions affecting lighting design offices
- Customer needs analysisDevelopment of office philosophy
- Strategic development based on analysis
- Forming implementation strategies.

Objectives
  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Responsible expert

Marcus Hackel

marcus.hackel@nullhs-wismar.de

Key benefits

ZEvA Akkreditierungsrat Top Institut
  • part time Master's programme taught in English
  • international study locations
  • German university degree M.A.
  • PLDR-awarded 2013
  • 5 semesters / 120 credits