Design and Economics

  • Economic success factors: interdisciplinary work and strategic team composition, customer relationship management, product design management and funding

Using a case study, students will learn to apply relevant scientific and business analysis to the consideration of an architectural lighting design office.  The criteria applied will include: 

  • Teamwork and networking as a component of management
  • Customer relation management
  • Brand management and product design management Accounting
  • Managerial accounting
  • Ability to autonomously and independently apply knowledge concerning strategic team composition, product design, customer relationship management and financial management in practice

Responsible expert

Marcus Hackel

Key benefits

Akkreditierungsrat Top Institut
  • part time Master's programme taught in English
  • international study locations
  • German university degree M.A.
  • PLDR-awarded 2013
  • 5 semesters / 120 credits